NEWS15 May 2012

Neodata buys editorial analytics agency Newscurve

Europe M&A

ITALY— Audience analysis firm Neodata Group has bought Newscurve, a company that provides web analytics to editorial teams allowing them to match readers with relevant content.

Neodata will add the Newscurve technology to its existing suite of tools, which include text mining, semantic analysis and real-time web metrics to provide editors with recommendations to help them engage readers.

Newscurve founder Boris Krstovic (pictured) said: “Neodata Group is the ideal organisation to expand and leverage the Newscurve technology. They share our passion for innovation.”