NEWS16 November 2011

NBC Universal appoints digital research exec

North America People

US— NBC Universal has appointed Jonathan Gibs to the newly created position of senior vice president of digital research for its Entertainment & Digital Networks and Integrated Media (E&DN/IM) division.

Gibs has spent more than 10 years working in market and online research, and was last at Nielsen where he held the role of senior vice president, analytics and insight for media and advertising analytics. Before his time with Nielsen, Gibs was an analyst and analytics director at Jupiter Research.

In his new role, Gibs will lead research projects for the standalone digital businesses within the E&DN/IM portfolio and will work closely with the research leads for the TV network-branded online platforms within E&DN/IM, including Telemundo, Bravo Media, Oxygen Media, Style and Mun2. He is also tasked with generating consumer insights that will drive content and audience development strategies.

Tony Cardinale, EVP of brand planning and strategic insights for E&DN/IM, said: “Knowing our audience inside and out is critical to the success of our business. This is particularly true in digital marketplace where consumer behaviours are changing with the rapid advances in technology and social media.”