NEWS10 December 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Broadcaster NBC Universal has contracted the Keller Fay Group to monitor and analyse brand-related conversations during the 2010 Winter Olympics.
Keller Fay will track conversations about both the Olympics and companies advertising during the games across a sample of 8,000 13-69-year-olds.
Ed Keller, CEO at Keller Fay, said: “We are excited about our collaboration with NBC Universal and expect that our research will help serve as an innovative new tool for advertisers to gain a fuller understanding of the viral impact of their Olympic investment. Measuring word-of-mouth that is stimulated by advertising helps marketers fine-tune their messaging and enables them to harness the full power of advertising.”
The firm joins Arbitron, ComScore and Omniture, who earlier this week were appointed by the broadcaster to provide cross-platform audience measurement for the games, in what NBC has dubbed “the billion dollar lab”.
NBC’s president of research and media development, Alan Wurtzel, said: “Studies increasingly illustrate that beyond raw ratings and impressions, the power of advertising is maximised when messages become part of consumer conversation. We expect that our research findings about word-of-mouth will serve as an added resource to our valued advertisers.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Mixed Methods Research Manager / Lead – Strategy Consulting (Corporate, Public and Third sectors)
£Excellent + Benefits + Bonus
Spalding Goobey Associates
Associate Director (RM&rsquos will also be considered) – Mixed Methods – Social Research
£40,000 – 55,000 + bens
Hasson Associates
Senior Insight Executive – Secondment, Clientside
£36000–38000
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments