MySupermarket data available through Eyeota PDMP

The segments include specific supermarket, brand and product category preferences and under this arrangement Eyeota and mySupermarket can create bespoke audience segments for media buyers and advertisers who need more targeted segments.

MySupermarket has more than 2.5m unique visitors a month in the UK from people researching products and prices.

James Reynolds, senior business development director, mySupermarket, said: “By offering our data through a PDMP, we are able to extend the reach and availability of high demand segments and connect with buyers in a controlled and secure data environment.” 

Eyeota’s Private Data Marketplace connects offline and online publishers and data providers to advertisers and media buyers to buy and sell data faster.