MVP Index raises $20m in funding round

The funding round was led by growth investment firm Verance Capital, with MVP Index using the capital raised to aid the company’s expansion plans, accelerate product innovation and strengthen its sales and marketing efforts.

MVP Index is headquartered in Austin, US, and is an omnichannel sponsorship measurement and valuation platform across sports and entertainment.

Brian Foley, chief executive officer at MVP Index, said: “We are thrilled to add an experienced industry partner in Verance. Their investment not only acknowledges the remarkable work our team has accomplished but also validates our strategic approach to this market, and we look forward to their collaboration as we embark on the next chapter of our story.”

Jeremy Hoffman, principal at Verance Capital, said: “Live sports represent a growing, attractive market for brand advertising dollars, and MVP’s technology brings a transparent, accurate and cutting-edge system of measurement to the business of sports and entertainment.”