NEWS10 December 2009

MTV appoints research and insights SVP

North America People

US— Nick Shore has been appointed senior vice president of strategic insights and research at broadcaster MTV, where he will lead research efforts across all brands.

Shore has spent a 20-year career working for big-name brands including Johnson & Johnson, PepsiCo, Coca-Cola, McDonald’s, Motorola, Nickelodeon and FX.

He also ran his own brand agency, Nick and Paul Inc, and had a spell at New York-based strategic consulting agency the Way Group.

Shore will report to MTV’s general manager Stephen Friedman, who said: “He can help us dive even deeper into the hearts, minds and lives of this generation and uncover new truths that will guide the next chapter of MTV’s evolution.”