NEWS24 March 2011

MRUK to carry out visitor research for MLA Council

New business UK

UK— Cello Group’s public sector research agency MRUK has been awarded a contract by the Museums, Libraries and Archives Council to carry out a programme of visitor research across England.

The research requires around 6,000 interviews across more than 40 sites over the next six months in order to monitor visitor satisfaction and gather visit profile data.

MRUK is lead by director Rachel Cope (pictured).