NEWS10 April 2014
INDIA — MRSS India and Scent Analysis have entered into a joint venture, called SA#M, to provide a “multi-sensorial research platform encompassing all aspects of product/concept development”.
SA#M will be based in Mumbai and will provide sensorial research and testing. It’s aim is to work with client partners “to create ‘love’ brands for the Asian market”, said MRSS India.
Raj Sharma (pictured), president of the Majestic MRSS Group, said: “Consumers in India (and rest of Asia) are getting sophisticated enough to emote their desires and brands keen on these markets are willing to appreciate them. This venture aims to exactly provide this interface between brands and consumers.”
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
Spalding Goobey Associates
Commercial Research Director
Director level base plus outstanding bonus
Resources Group
Associate Research Director – Focus on Ad hoc studies! – Innovative Insight Consultancy
£45,000–£55,000 + great benefits
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments