SA#M will be based in Mumbai and will provide sensorial research and testing. It’s aim is to work with client partners “to create ‘love’ brands for the Asian market”, said MRSS India.

Raj Sharma (pictured), president of the Majestic MRSS Group, said: “Consumers in India (and rest of Asia) are getting sophisticated enough to emote their desires and brands keen on these markets are willing to appreciate them. This venture aims to exactly provide this interface between brands and consumers.”