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NEWS2 August 2013

MRops buys Radar Global

Asia Pacific M&A

HONG KONG — Market research firm MRops has bought specialist executive interview company Radar Global.

The acquisition will become part of the larger MRops business, operating as MRops Asia and providing the full suite of MRops’ end-to-end market research operations services.

MRops CEO Ian Kiernan said that the company had identified a “significant need” among many of its clients to gain better access to senior B2B executives, healthcare professionals and other business leaders.

He added: “The opinions and views of these groups are extremely valuable and in high demand, yet they are very difficult to recruit through on-line and more traditional means. Our solution was to create a different type of call centre – one that is 100% specialised in recruiting senior B2B executives and healthcare professionals from around the world.”

@RESEARCH LIVE

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