NEWS6 May 2021

MREF launches virtual charity race

News North America

US – The Marketing Research Education Foundation (MREF) is organising a virtual race to raise funds for Unicef.

person running outdoors stopping to tie shoe laces

During the ‘Race around the world for Education’ event, individuals in the market research industry can log the miles they have walked, run or cycled during the month of June 2021.

MREF aims to raise $100,000 for Unicef to support global education for youth through the initiative, with 90% of money raised to be donated to the charity. 

Participants will be able to log their miles as part of a company team and track their progress compared with others. 

It is free for individuals to enter. Anyone working in the market research industry can participate.