NEWS7 January 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS7 January 2014
US — The Marketing Research Association’s (MRA) quarterly index on the state of the research industry has seen a small uplift – from 100 to 102 – thanks to an improvement in confidence among executive management.
The latest Research Industry Index (RII), covering the months of July, August and September, found that key metrics – such as the number of RFPs/proposals, projects and booked revenue, and staffing levels – were “almost identical to the previous quarter”.
“However,” the MRA said, “an overall improvement in executive management’s outlook on the health of their organisation nudged the index up. They are more optimistic than they’ve reported for quite some time.”
MRA’s director of research Amy Shields said: “Although the index score is a positive indicator, there is plenty of room for growth in 2014, particularly for smaller firms who appear to still be feeling the pinch of a less-than-perfect economy.”
Indeed, the latest RII found many smaller firms – those with under $1m in annual revenue – were lagging, with 34% reporting decreased levels of RFPs and proposals, and 44% reporting decreased levels of revenue and projects.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Senior Research Executive – only 1 day a week in London
to £38,000 + strong benefits
Resources Group
Business Development Manager – Market Research Services
c. £35 – 55,000 plus Commission
Resources Group
Front-end Developer (survey platform) – Leading Insights Consultancy
£50–60K
Featured company
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments