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NEWS11 April 2013

Mo'web creates Turkish consumer panel


TURKEY — German market research agency mo’web research has launched a consumer panel in Turkey.

The access panel has around 14,000 active respondents and recruitment for a B2B panel is being planned.

Herbert Höckel, managing director and co-founder of mo’web research, said: “With the rise in influence of the internet in Turkey, huge new opportunities emerge. Naturally, we are keener than ever to provide a secure way to conduct online market research there.”