Moviepilot gets $7m investment for fan feedback platform

Moviepilot.com lets movie fans link their Facebook or Twitter profiles to get customised news feeds on upcoming releases they are interested in.

The company says that in doing this it can identify and engage a movie’s online fanbase, “collating valuable feedback and data for major movie studios to use to better market their projects to their core audience”.

Existing users of the service include Twentieth Century Fox, Universal, Disney and Paramount.

Moviepilot began life in Germany last October. It has since expanded to the UK and plans to open an office in Los Angeles later this year.

Its most recent round of investment came from venture capital firm DFJ Esprit and existing backers T-Venture, Grazia Equity and VC Fund Creative Industries Berlin.

Among Moviepilot’s backers and advisors is Peter Read, the former president of movie industry researcher Nielsen Entertainment.