Mountain West Research Centre fined $20,000 over push polling
The company contacted 529 households in New Hampshire between 19 and 21 July on behalf of Democratic Senate candidate Paul Hodes.
Push polling is legal in the state providing callers declare which political candidate they are campaigning on behalf of. According to the attorney general’s office, Mountain West did not provide the disclosures required by law.
Delaney’s office said Mountain West voluntarily stopped making the calls on 21 July on learning that questions had been raised regarding the polls, and that the firm cooperated with the attorney general’s investigation.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments