NEWS9 June 2009

Motally secures financing for analytics platform

Data analytics North America

US— Mobile data collection and analytics agency Motally has completed a Series A financing round, securing backing from venture capitalist house BlueRun and an angel investor.

The firm will use the funding to develop its patent-pending mobile analytics offering, which collects and analyses data on mobile web browsing. Details of the financing have not been disclosed.

Motally founder and CEO Arte Merritt said: “Our analytics platform connects publishers and advertisers with their users by delivering complete insight into the mobile web user. Tracking complete user behaviour throughout a visitor session allows us to report powerful and actionable information that publishers can use to improve product offerings and refine marketing campaigns.”

Angel investor Ron Conway said: “Mobile data is critical to publishers as they need to understand who their users are and what they are doing on all platforms.”

Motally was founded in 2008. The team includes mobile industry veterans from Yahoo Mobile, Oracle, M:Metrics, and Com2Us. The company’s patent-pending technology ensures accurate data collection and analytic reporting from publishers’ mobile websites.