Most HCPs still willing to take part in online research

The healthcare market research and analytics community organisation conducted an online survey to address concerns over continuing market research during the current situation.

The survey was completed by 9,452 healthcare professionals (HCPs) across the UK, France, Italy, Germany and Spain, including 1,382 respondents in frontline specialties (anaesthesiology, critical care, emergency care, pulmonology and infectious diseases) and 1,406 nurses.

Of all respondents, 91% said it is appropriate to participate in online market research.

98% of HCPs who work in frontline specialities and 97% of nurses said they are currently willing to participate in online surveys.

In the UK, 36% said they would be willing to take part in face-to-face qualitative research, while 59% were willing to participate in phone interviews.

According to the survey, over half ( 56%) of HCPs said their patient load had decreased. Time, desire to contribute and desire for distraction were all cited as reasons why participation in online research is viewed as appropriate.