NEWS2 December 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Five more client companies have signed up to be part of MarketTools’ TrueSample Quality Council, which works to improve the company’s online data quality technology.
The new members, who bring the number of companies taking part to 14, are Energizer, E&J Gallo Winery, Nestlé, Southwest Airlines and a fifth firm whose name has not been made public.
Bruce Haggerty, Nestlé USA’s director of marketing research said: “We joined the TrueSample Quality Council because we believe in its mission, and appreciate its collaborative approach to solving the online data quality issue.”
John Ouren (pictured), MarketTools’ general manager and EVP of panels and communities said the addition of the new members “is a clear indication that leading organisations are invested in guiding the development of a quality solution for the entire industry”.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager, Political and Public – Tech & AI Empowered Consultancy
£45–55,000
Spalding Goobey Associates
Research Manager – international development consultancy
Up to £50k
Resources Group
Associate Director – Economy and Environment
Excellent + Benefits
Featured company
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments