NEWS2 December 2010

More firms join MarketTools’ TrueSample quality council

News North America

US— Five more client companies have signed up to be part of MarketTools’ TrueSample Quality Council, which works to improve the company’s online data quality technology.

The new members, who bring the number of companies taking part to 14, are Energizer, E&J Gallo Winery, Nestlé, Southwest Airlines and a fifth firm whose name has not been made public.

Bruce Haggerty, Nestlé USA’s director of marketing research said: “We joined the TrueSample Quality Council because we believe in its mission, and appreciate its collaborative approach to solving the online data quality issue.”

John Ouren (pictured), MarketTools’ general manager and EVP of panels and communities said the addition of the new members “is a clear indication that leading organisations are invested in guiding the development of a quality solution for the entire industry”.