More firms join MarketTools’ TrueSample quality council

The new members, who bring the number of companies taking part to 14, are Energizer, E&J Gallo Winery, Nestlé, Southwest Airlines and a fifth firm whose name has not been made public.

Bruce Haggerty, Nestlé USA’s director of marketing research said: “We joined the TrueSample Quality Council because we believe in its mission, and appreciate its collaborative approach to solving the online data quality issue.”

John Ouren (pictured), MarketTools’ general manager and EVP of panels and communities said the addition of the new members “is a clear indication that leading organisations are invested in guiding the development of a quality solution for the entire industry”.