Boots will provide the firm with data about sales volume, pricing and promotional status of its branded own-label and private label products for its reports.

David Ware, director of SymphonyIRI’s retail business unit, said: “The availability of more granular in-store sales data of branded and private label products sold in Boots will give health and beauty brands – that make up more than a third of Boots total sales – a much deeper understanding of their performance in the UK’s health and beauty market.”