LivePredict automatically identifies customer segments and the attributes that define them, and aims to give marketers the ability to instantly take action by targeting offers and content specifically to those segments.

Monetate said LivePredict addressed the shortcomings of traditional testing and segmentation, which had “marketers swimming in data trying to determine which content to target to which group”.

“LivePredict delivers the future of personalisation for marketers,” said David Brussin, CEO of Monetate. “With LivePredict, segmentation and personalisation are no longer a time and labour intensive guessing game.”