NEWS11 March 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — Populus has updated its telephone survey methodology to reflect the growth in mobile-only households.
The research and consulting firm has changed its weekly telephone omnibus so it now surveys half of respondents on mobiles and half on landline in order to deliver 150 interviews with mobile-only households from a starting sample of 1,000. This figure is then weighted to the known incidence of mobile-only households in the UK – around 15%, according to the latest data from Ofcom.
Chris Menzies, head of omnibus at Populus, said: “The 50%-landline, 50%-mobile approach allows us to contact mobile-only households but also delivers significant improvements in hard-to-reach quotas, for example 18-24s.
“It’s an important methodological change for Populus and comes after a rigorous period of testing, both internally and with our clients.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Spalding Goobey Associates
Commercial Research Director
Director level base plus outstanding bonus
Resources Group
Account Executive – Online Insights Platform
£27–35,000 plus strong bonus
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments