NEWS3 June 2015

Mobile internet to overtake fixed broadband in two years

Europe News UK

UK — Mobile internet access is set to overtake fixed broadband in 2017, increasing by an annual growth rate of 7.1% to reach £7bn by 2019, according to PwC’s latest Global Entertainment & Media Outlook.


Overall the UK entertainment and media (E&M) market is expected to grow by 3.2% compound annually (CAGR) from 2014 to 2019 to a value of £66.6bn in 2019.

In 2014, the UK had the second largest E&M market across Europe, the Middle East and Africa at £56.9bn, behind Germany, and will maintain this position until 2019.

Phil Stokes, UK entertainment and media leader at PwC, said: “Revenues from digital look set to reach a 50/50 share with non-digital in 2020, with the biggest revenue generators in digital being internet access and internet advertising, and the fastest growing digital sectors being TV advertising, out-of-home advertising and book publishing. Increasingly, though, consumers see no significant divide between digital and traditional media – what they want is more flexibility, freedom and convenience in when, where and how they interact with their preferred content.”

PwC predicts the UK will remain the largest internet advertising market in Europe, with a compound annual growth rate of 10.6% forecast over the next five years, rising from £7bn in 2014 to £11.7bn in 2019. The fastest growth will continue to be seen in mobile advertising.

Other report findings include that consumer e-book revenue is expected to overtake print and audio copies in 2018 – from £466m ( 26% of total consumer book revenues) in 2014 to reach £1.2bn ( 57% of the total) in 2019. In 2014, e-books accounted for 22% of total books revenue (consumer, educational and professional) and this will rise to 47% by 2019.

And although cinema box office fell in the UK in 2014, 2015 is expected to be a bumper year with 7% growth in box office revenues resulting from big blockbusters. Box office revenues are expected to rise to £1.24bn in 2015 and increase steadily over the forecast period to reach £1.4bn by 2019, a compound annual growth rate of 3.8%.