NEWS25 September 2017
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Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – The global mobile analytics market was worth $1.6bn in 2016 and is predicted to grow 18.3% (CAGR) to reach $6bn by the end of 2024, according to Research Nester.
The market – which covers analysis and gathering of data of mobile platforms such as mobile websites and apps – is growing as social media, shopping and banking mobile platforms become increasingly popular.
The Android mobile analytics market is expected to remain dominant and grow at the highest pace over the forecast period.
In 2016, North America accounted for the major share in the market and is expected to maintain that lead position thanks to high acceptance levels of advance technologies and adoption of cloud-based platforms.
Growth of application-based industries such as eBay and Amazon is a major growth driver of mobile analytics market. In addition to this, increasing sales of smartphones and other mobile devices across the globe is expected to intensify the demand of mobile analytics market.
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