The panel will offer FMCG companies feedback on product attributes including taste, aroma, texture and visual appeal, informing product development and innovation.

The company said the panel would help businesses to develop products that resonate with the preferences of the Indian market, which has experienced substantial growth due to a rising population.

Leading the panel are MMR’s Udita Srivastava, sensory senior research consultant, Harsha Pore, senior sensory and consumer insights consultant and graduate panel leader Shwetha Narayanamoorthy.

Margaux Ducatillon, sensory head of Singapore and India at MMR, said: "The launch of India’s first ad hoc sensory panel marks a major milestone for MMR Research India and the FMCG industry. The panel’s expertise will guide FMCG brands in making informed decisions throughout product development. This, in turn, will enable the creation of sensory-rich products that differentiate brands in a saturated marketplace."