The launch is in response to the increasing use of video in research such as online surveys, focus groups and mobile phone footage.

The content is automatically pushed into the custom MMR-TV portal, where it is transcribed for easy analysis.

Clients can then: search content; get word clouds to summarise key themes and language; edit clips; share video without having to email large files; and analyse clips, play-lists, annotations and images.

Mat Lintern, MMR global CEO, said: “People are rarely without their phones, and collecting video in-the-moment is an exciting way of getting closer to what actually happens at the moment of consumption or purchase. Until now the process of handling and analysing video had been labour intensive and slow, limiting its uptake outside of qualitative projects.”