NEWS16 December 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — Food, drink and personal care research company MMR Research Worldwide has launched MMR-TV an online portal for analysing and editing video content.
The launch is in response to the increasing use of video in research such as online surveys, focus groups and mobile phone footage.
The content is automatically pushed into the custom MMR-TV portal, where it is transcribed for easy analysis.
Clients can then: search content; get word clouds to summarise key themes and language; edit clips; share video without having to email large files; and analyse clips, play-lists, annotations and images.
Mat Lintern, MMR global CEO, said: “People are rarely without their phones, and collecting video in-the-moment is an exciting way of getting closer to what actually happens at the moment of consumption or purchase. Until now the process of handling and analysing video had been labour intensive and slow, limiting its uptake outside of qualitative projects.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Commercial Research Director
Director level base plus outstanding bonus
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£22,000–£35,000 (depending on experience) + Benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
£37–43,000 + good benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments