The market intelligence firm says the programme will involve students in competitions and challenges designed to develop core business competencies such as leadership, team building, project management and marketing skills.

As part of the programme Mintel will also host regular networking events at its London headquarters where the group will have the opportunity to give feedback to help shape Mintel’s academic offering. At the end of the programme, some of the students will have the the chance to take part in a paid two-week placement at Mintel in the department of their choice.

Steve Charlton, MD professional services, at Mintel, said: “In the current economic climate, today’s graduates face ever more competition for jobs – not only are they competing with their peers, but also with experienced professionals. Leaving university with a qualification alone is no longer enough. Employers are demanding solid work experience to demonstrate their value and having the edge on your CV has never been more important.”