NEWS26 March 2012

Mintel to examine Chinese consumer behaviour

Asia Pacific

CHINA— Mintel is launching a series of monthly reports examining different aspects of Chinese consumer behaviour.

Reports cover the FMCG, foodservice, retail and lifestyle sectors and combine primary consumer research with market analysis and data.

Primary research will be carried out in China’s tier 1, 2 and 3 cities.

Mintel CEO Peter Haigh said: “Our new series of China will deliver unique insight into the world’s most complex and exciting consumer market, enabling our global client base to understand, evaluate and anticipate the Chinese consumer market place…As these markets become increasingly competitive, complex and challenging, our clients will find the necessary research and opinions to help them succeed.”