NEWS6 November 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Customer consultancy Mingle has been launched by insight industry veterans Morgan Arnell and Craig Scott.
The agency has been established with the aim of improving customer understanding through what it describes as the ‘empathy gap’ in organisations between employees and customers.
It develops programmes and events to create customer-centric cultures within organisations and skills training for employees, including interviewing skills, discussion guide development and capturing observations.
Arnell founded and has run IO Consulting for the past nine years, and has held client-side insight positions at Kimberly-Clark, Boots and Procter & Gamble.
Scott is the founder and director of market research agency Greensand and has also worked for Kimberly-Clark, Johnson & Johnson and Accenture-owned capability company Brand.
Arnell, co-founder, said: “Whether it’s a one-off company event or embedding an ongoing programme of customer closeness, our clients have been consistently delighted at how much better customer-informed they are generally and how much better customer-informed their projects are specifically.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
Related Articles
The world's leading job site for research and insight
Resources Group
Quantitative Consultant (SRE to AD level) – Leading Customer Insights Consultancy
£30–50,000
Hasson Associates
Head of Qual
£70000–85000
Hasson Associates
Evaluation Consultant / Senior Consultant (EU Evaluation)
£38000–45000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments