NEWS15 November 2016

Mindshare’s Harley departs for Ipsos Connect

Asia Pacific Media News People

AUSTRALIA — Liz Harley, Mindshare’s head of research and insights, is leaving to take on the role of managing director of Ipsos Connect.

Liz-harley-ipsos crop

According to Mumbrella, Harley has been at GroupM agency Mindshare for over 13 years, having also worked in the media department of KHBB in London, before moving into media research working with BMRB, then relocating to Sydney to join TNS and later Millward Brown. 

“We are delighted to welcome someone the calibre of Liz to Ipsos Connect," said Ipsos ANZ CEO Simon Wake. "She has extensive experience and skills in communications evaluation, audience research and nearly a decade at the leading edge of the recent revolution in digital media and advertising.

“Liz’s role will include leading our advertising tracking and copy testing business, advanced analytics, media research and providing strategic direction in the evolution of EMMA. Having worked with Liz before, I know she will make an invaluable contribution to the business.”