Mindshare US appoints data strategy chief
McAndrew (pictured) was previously senior vice-president, global product growth at Merkle responsible for global business and client development, regional market strategy, and establishing best practices and training, scaling teams and revenue across key global markets.
He has also worked at Visual IQ and Moxie.
Adam Gerhart, US CEO, Mindshare said: "Shane embodies a unique combination of art, inventiveness and science for the role. With his collaborative leadership style and future-forward vision, he'll capitalise on the collective intelligence across our teams to deliver data-driven plans and innovations that solve our client’s most complex challenges."
This is the latest in a number of new appointments at the agency in newly created roles including chief client officer, chief instigation officer and global client lead.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments