NEWS8 April 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — Millward Brown has launched a version of Link, its advertising copy testing solution, for B2B marketers.
Link for Business is designed to enable B2B marketers to assess the performance of advertising – across any medium – among B2B audiences against brand and sales objectives. It is now available globally.
“Every business needs to know whether it is optimising its communications, and the shift towards personalisation and engagement presents a real opportunity for B2B marketers to demonstrate the impact of their work on their brand," said Ben Lloyd, head of Millward Brown’s corporate practice.
"Whilst this is not new for B2C marketers, historically it has been more difficult for B2B marketers to demonstrate their contribution to company growth given the focus on click-through rates and online forms to be followed up on by sales. Link for Business aids this process by helping B2B marketers ensure their communications are on brand and message for their business audience.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Senior Research Executive/ Research Manager – Commercial & Public sector clients
£35,000–40,000 + great holiday & other benefits!
Spalding Goobey Associates
Data Analyst (SPSS)
£30–40,000 depending on experience
Resources Group
Quantitative Consultant (Senior Research Exec) – Consumer and Charities
£35,000–£40,000 + Excellent Benefits
Featured company
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: London, Australia, Beijing, Boston, CA, Chicago, Columbia, Düsseldorf, Germany, Germany, Germany, Singapore
Email: info@b2binternational.com
B2B International is the leading global business-to-business market research specialist. With offices across Europe, North America and Asia-Pacific, and experience researching every geography and industry vertical imaginable, we are . . .
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Town/Country: Bristol, USA
Email: hello@onepoll.com
OnePoll delivers international market research and communication solutions to global brands, ambitious start-ups and news media outlets . Established since 2003, our experts specialise in optimising online research, working with . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments