NEWS20 April 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Microsoft has announced the launch of Video Pulse, a digital content rating tool.
The tool, launched at the 2016 National Association of Broadcasters (NAB) Show, allows users to react and provide feedback on digital recorded video, as well as to play back their own and other respondents’ feedback. It is now available in ‘open preview’ to all Microsoft Pulse users.
According to the announcement, Video Pulse's uses encompass ad testing, creative tests, mobile video broadcasts and political campaigns. It works by tying audience reactions to the timespan of a video.
“Pulse is pioneering a new way of engaging and reacting to video moment-by-moment," said Dritan Nesho, head of Microsoft Pulse.
"As we do this we will expand the scale, precision, and depth of reactions from viewers, and the metrics and analytics associated with digital video,”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Account Manager – Online Market Research Platform
£35–50,000 plus strong bonus!
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Resources Group
Research Manager – Public Policy / Social Research
£37,000–£41,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments