MFour Mobile launches MediaMatch 360°

US — Mobile market research company MFour Mobile Research has launched its MediaMatch 360° tool integrating media matching technology into media measurement.

The company said the new product validates consumer exposure, tests recall and behaviour with 24/7 real-time view of consumers, on its all-mobile smartphone panel so that clients can see total ad exposures and survey panelists in real-time.

There are three elements: AdMatch™ to validate exposure by region, age, gender, measure ad recall and overall appeal, monitor behaviour shifts and report data in real-time dashboards; VideoMatch™ to measure source and video content exposure, gauge effectiveness against competitors and view immediate dashboard reporting in real-time; and RadioMatch™ to gauge on-air talent with follow-up surveys, validate music exposure by region, age and gender, and measure drive-time media consumption.


We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts