NEWS3 November 2016

Methodify partners with element54 for TV ad feedback

Innovations News North America

CANADA — Research automation platform Methodify has partnered with market research firm element54 to offer an in-market TV ad optimisation tool, AdTrack Express. 

The tool, developed by element54 and adapted from the company’s in-market advertising tracking performance framework, is intended to enable marketers and researchers to optimise their brands’ creative and media investments with in-market customer feedback and normative targets across key success benchmarks. 

"We're thrilled to be partnering with element54 and are excited to be offering access to their new research solution on the Methodify platform," said Delvinia EVP Raj Manocha.

"Designed around the specific needs of marketers and creative agencies, the AdTrack Express methodology understands the strengths and weaknesses of a TV ad and empowers confident decisions with your advertising investments," said element54 president Bernie Malinoff.