NEWS15 May 2013

Metcalf joins as London mobile solutions director

Europe People UK

GERMANY — Digital target group marketing and brand engagement measurer, has appointed Richard Metcalf as director of mobile solutions in its London office.

Metcalf will have responsibility for business development of Mobile Solutions across the European market and joins from Simplytics where he was a business development consultant.

“It is apparent that big brands such as those in automotive and FMCG verticals insist on quality audiences for reach and frequency as well as being able to measure campaign success using metrics such as brand awareness, brand affinity and purchase intent –’s solutions meet these demands,” said Metcalf.