Metcalf will have responsibility for business development of nugg.ad Mobile Solutions across the European market and joins from Simplytics where he was a business development consultant.

“It is apparent that big brands such as those in automotive and FMCG verticals insist on quality audiences for reach and frequency as well as being able to measure campaign success using metrics such as brand awareness, brand affinity and purchase intent – nugg.ad’s solutions meet these demands,” said Metcalf.