NEWS23 September 2013

Mesh licenses Beacon for research needs

Features UK

UK — Real-time experience tracking agency Mesh has licensed Decrypt’s Beacon market research platform.

Mesh will use the platform for its survey programming and reporting needs at all stages of researching the brand experience.

Beacon allows users to build and deploy their own online and mobile surveys, with features such as integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting, dashboards and customisable downloadable data formatting.

“As our company and offerings grew, we decided we needed a solution that gave us more control over the survey process and the data being generated,” said Kiran Raven, operations manager for MESH. “Beacon gives us a self-serve platform to run our surveys, while Decrypt gives our programmers the very best support and has worked in collaboration with us to launch projects.”