NEWS29 March 2023

Merkle to handle Standard Life pensions & savings CX

CX Finance New business News UK

UK – Standard Life has appointed Dentsu-owned customer experience (CX) management company Merkle to lead CX in its pensions and savings business.

woman sitting at table looking through documents with laptop and mug nearby

The work aims to help customers manage and grow their funds with Standard Life.

Merkle will provide tech, data and analytics consultancy, and strategies that aim to help further develop Standard Life’s customer relationship management (CRM) approach.

Rona Cameron, head of customer engagement at Standard Life, said: “By providing customers with a personal and relevant customer experience we can help them understand their pensions and plan for a life of possibility, by better managing their funds and long term financial planning.”

Cameron added that Merkle had the “data and technology consultancy required to identify the right outcome-based insights” and could help the business with customer retention and growth.