Mediaresearch rebrands to Nielsen Admosphere

Nielsen Admosphere focuses on media measurement in the Czech market. It has operated a peoplemeter project for 13 years.

Since 2010, the company has carried out advertising monitoring under the brand of its subsidiary Admosphere, which will now be referred to as Advertising Information Services (AIS), and since 2012 it has developed its own software for data processing from media research and advertising monitoring, Adwind Kite, under the name of its subsidiary Adwind Software.

Tereza Šime?ková, chairwoman of the board, said: “We chose the name Nielsen Admosphere to express our belonging to the Nielsen group. Mediaresearch has been omitted chiefly because the title Nielsen Mediaresearch had previously been used as a brand for other purposes, especially in the US. For several years, Admosphere has been an important and well established brand, and this will now find a broader context.”