NEWS3 September 2013

MediaResearch and MGE Data to measure Czech billboards

Europe New business

CZECH REPUBLIC — MediaResearch and MGE Data are to measure the outdoor advertising audience in the Czech Republic for BigMedia and euroAWK.

Research agency MediaResearch will provide the data collection on the sample of 2000 respondents while mobility, geomarketing and media research equipment manufacturer MGE DATA will provide movement measurement technology Mobitest to collect GPS data and secondary data on daily mobility.

The indicators of outdoor advertising audience will come from detailing the trail of every respondent and the database of outdoor advertising spaces and the companies said they would prepare standard media indicators for the Czech market such as GRPs, reach and frequency.

In a statement, MediaResearch said: “Successful trial data collection took place in August 2013 and we will launch regular three-week waves of data collection in the second half of September. “