NEWS18 January 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Data-driven marketing software company MediaMath has launched a proprietary data service, Helix.
Helix is a new business unit that will make available anonymised real-time transactional data from hundreds of members, including one third of the largest US retailers, to its clients. Customer profiles will be enhanced with data from MediaMath and partners.
In early December, MediaMath announced a partnership with SkimLinks to offer brands and agencies access to Audiences, a programmatic audience targeting service.
Helix is currently available in the US following a six month beta testing phase, and will be made available worldwide in stages.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
Resources Group
Insights Editor (Research Manager) – Leading Information Group (Professional Services)
c. £38,000 (negotiable)
Resources Group
Insights Editor (Research Manager) – Leading Information Group (Professional Services)
c. £38,000 (negotiable)
Featured company
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments