MediaBank adds Rentrak data to media planning platform
Rentrak will provide data from its TV Essentials, StationView Essentials and OnDemand Essentials services.
Cordie DePascale, MediaBank’s VP of product management said: “Integrating our systems with Rentrak’s massive viewing databases, which cover both local and national markets as well as the on-demand platform, puts very powerful data at our clients’ fingertips. The integration will mutually benefit our companies’ clients, as well as the industry at large.”
Earlier this month MediaBank struck a deal with TRA that saw the media measurement firm’s viewing and purchase data added to its media planning platform.
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