MediaBank adds Rentrak data to media planning platform

Rentrak will provide data from its TV Essentials, StationView Essentials and OnDemand Essentials services.

Cordie DePascale, MediaBank’s VP of product management said: “Integrating our systems with Rentrak’s massive viewing databases, which cover both local and national markets as well as the on-demand platform, puts very powerful data at our clients’ fingertips. The integration will mutually benefit our companies’ clients, as well as the industry at large.”

Earlier this month MediaBank struck a deal with TRA that saw the media measurement firm’s viewing and purchase data added to its media planning platform.