NEWS23 June 2011

MediaBank adds Rentrak data to media planning platform

North America Technology

US— TV audience measurement firm Rentrak has struck a deal with ad technology provider MediaBank that will see its viewing data integrated into MediaBank’s media planning tools.

Rentrak will provide data from its TV Essentials, StationView Essentials and OnDemand Essentials services.

Cordie DePascale, MediaBank’s VP of product management said: “Integrating our systems with Rentrak’s massive viewing databases, which cover both local and national markets as well as the on-demand platform, puts very powerful data at our clients’ fingertips. The integration will mutually benefit our companies’ clients, as well as the industry at large.”

Earlier this month MediaBank struck a deal with TRA that saw the media measurement firm’s viewing and purchase data added to its media planning platform.