Medallia and Adobe partner on customer experience tool
The arrangement will see Medallia integrate its experience cloud tool with Adobe Experience Platform.
This means it will be possible for businesses to see what digital advertisements were served to customers online, what they purchased, their in-store and call centre engagements, and verbatim feedback from their experience.
Amit Ahuja, vice president new business development and partnerships at Adobe, said: “The integration between Medallia and Adobe makes it easier for organisations to deliver the right experience to the right person at the right time.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments