NEWS2 February 2012

MEC names Tomorrow Focus exec as head of insight

Europe People

GERMANY— Media agency MEC has hired Karin Rothstock as managing partner and head of analytics and insight in Germany and Switzerland.

MEC chief executive Matthias Brüll said: “Analytics and insight is of great importance to our business and for the optimisation of communication and data-management ROI for our clients.”

Rothstock (pictured) joins the firm from Tomorrow Focus, an online media company, where she was head of research and analytics.