NEWS4 November 2016
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Insight & Strategy
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AUSTRALIA — Bruce McColl, former global chief marketing officer for Mars, has joined the University of South Australia Business School as an industry professor at the Ehrenberg-Bass Institute.
McColl (pictured) left Mars this year after 10 years in the job, having established the Mars Marketing Science Laboratory. He has also been a corporate sponsor and advisory board member of the institute.
“The kind of experience Bruce has is unique, he’s seen great changes in the industry, and is a leader in the application of scientific knowledge to marketing practice,” said Byron Sharp, director of the Ehrenberg-Bass Institute.
“Corporate sponsors of the Ehrenberg-Bass Institute as well as students will benefit from his experience in marrying creativity and science.”
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