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NEWS11 February 2016

Maxus launches worldwide tech consultancy

News North America Technology

US – Media agency network Maxus has created a new division to advise businesses on the best use of technology in their marketing, called Maxus Technology Consulting. 

The new consultancy will be headed by David Kaganovsky (pictured), worldwide chief information officer along with Gary Revenson, worldwide director of technology and Damian Blackden, worldwide chief strategy officer.

The company said its approach would involve considering each client’s existing marketing technology framework, along with its business objectives, to determine the best technology strategy.

Kaganovsky said: "Brands have seen their investment in marketing technology soar and as the media landscape has changed they have naturally sought our advice, which we have given. The launch of Maxus Technology Consultancy is a codification of this service and will offer CMOs a defined and defensible business case for any marketing technology investment."

The consultancy will work with Maxus agency teams.

Maxus is part of WPP-owned Group M.

@RESEARCH LIVE

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