NEWS11 February 2016
US – Media agency network Maxus has created a new division to advise businesses on the best use of technology in their marketing, called Maxus Technology Consulting.
The new consultancy will be headed by David Kaganovsky (pictured), worldwide chief information officer along with Gary Revenson, worldwide director of technology and Damian Blackden, worldwide chief strategy officer.
The company said its approach would involve considering each client’s existing marketing technology framework, along with its business objectives, to determine the best technology strategy.
Kaganovsky said: "Brands have seen their investment in marketing technology soar and as the media landscape has changed they have naturally sought our advice, which we have given. The launch of Maxus Technology Consultancy is a codification of this service and will offer CMOs a defined and defensible business case for any marketing technology investment."
The consultancy will work with Maxus agency teams.
Maxus is part of WPP-owned Group M.
The world's leading job site for research and insight
Spalding Goobey Associates
Business Development Manager – Full Service Insight Consultancy
Excellent salary, benefits and commission
Resources Group
Head of Consumer Goods – Tech-based Consumer Insights Group
£70,000–£90,000 + Benefits
Resources Group
Insight Director – Leeds – Insight & Strategy
£50,000–£65,000
Featured company
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe are an award-winning, full-service market research agency. We provide domestic and international research services to clients from all industries; particularly B2B, finance, healthcare and the built environment. We offer . . .
Related Articles
0 Comments