Maxus appoints first global creative director

In her new role, Smith (pictured) will be responsible for overseeing all of Maxus Global’s creative output. 

Smith joined Maxus UK in 2013 as head of planning, then her role was expanded to include strategy, which involved restructuring the team to enable the agency to better provide insight-led solutions.

"Jen has been an absolutely integral part of Maxus UK; she’s a brilliant communicator and left field thinker, and has consistently come up with ideas that move the needle for our clients and make us a more efficient, creative business," said Lindsay Pattison, Maxus worldwide CEO.