Material launches agile insight tool

The offer, ‘Material Spotlight’, draws on behavioural science and storytelling combined with five-minute surveys. Once completed, clients receive a short report offering insights and recommendations.

Marketing and insight teams can use the tool for areas including narrowing and prioritising focus and understanding the impact of competitor launches.

The company said it has developed the approach due to a gap in the agile research space, often focused on solving quicker, simpler tasks.

Kate Whittle, Material senior vice president of strategy and innovation, said: “Short, quick asks are often just as strategic as the big complex ones.”