The new office will be led by Ted Chen (pictured) who has been a senior member of the US customer experience research solution team.

It has also rebranded its community insights research division Maru/VCR&C to Maru/Matchbox. The company had been operating as Maru/VCR&C since being acquired from Vision Critical in April this year.

Maru/Matchbox has about 250 employees in offices in London, New York, San Francisco, Los Angeles, Chicago, Vancouver and Toronto.

Ged Parton, Maru Group CEO, said of the US venture: “This is an important step as we become a fast and strategic global insights partner for businesses. Our investment in Maru/edr North America cements our commitment to technology-driven voice of the customer research and we’re delighted to have Ted on board.”