Marlin acquires majority stake in Talkwalker

The acquisition will help Talkwalker’s international expansion plans for its AI-powered listening and analytics software. Its technology can analyse images and text in 187 languages across social, online and traditional media.

Its social listening and analytics software allows brands and agencies to prove the impact of their communications efforts through real-time analytics across all channels, measuring performance, brand reputation and promotion.

Talkwalker’s founders and management team will continue to lead the company.

Robert Glaesener, CEO of Talkwalker, said: “Our focus on AI-powered features, global expansion and strategic acquisitions should provide our clients with a major competitive edge and ensures that they have access to the best technology on the market to protect, measure and promote their brands worldwide.”

Talkwalker currently has four offices in Luxembourg, New York, San Francisco and Frankfurt, with plans to add 100 new employees during its expansion.

Shawn McMorran, a partner at Marlin, said: “The social media analytics market is continuing to experience significant tailwinds as a rising number of users adopt social media and an increased share of advertising spend shifts towards social media platforms.

“Talkwalker’s solutions are at the forefront of connecting customers’ social initiatives with real-time business insights and we look forward to helping the company accelerate its growth.”

Marlin has more than $6.7 billion of capital under management.