NEWS28 October 2009

MarketTools launches cross-platform version of TrueSample

North America Technology

US— MarketTools has released a cross-platform version of its TrueSample online panel cleaning software.

The firm said that TrueSample 3.0, which uses ‘machine fingerprinting’ and other techniques to verify that panel members are who they say they are, and are not duplicated, is compatible with all online survey platforms, including Confirmit and SPSS.

John Ouren, executive vice president and general manager of panels at MarketTools, said: “We are thrilled by the market acceptance of our TrueSample solution, and TrueSample 3.0 addresses the request we have heard from our customers most often, namely to make TrueSample work with all leading survey platforms.”