NEWS1 May 2012

MarketShare promotes Beyer to executive vice president

North America People

US— MarketShare’s chief science and innovation officer Dirk Beyer has been promoted to executive vice president. He joined the company last year as senior vice president.

He continues to lead the marketing analytics firm’s team of marketing scientists.

Prior to MarketShare, Beyer was science fellow at DemandTec and previously managed the analytics team as chief science officer at M-Factor (which was later bought by DemandTec).